Find the costly blind spots.
Use each sip to notice where your brand is asking buyers to work too hard: unclear value, weak memory, mismatched perception, or a story that no longer fits.
It may be neglected or even decent, but the way the public views your business (your brand) is an inevitable aspect of simply having a business. A brand is a given, a great brand is deliberate. To help you take your brand from good to great, Brandy is a collection of 101 concise insights that focus on the strategy and design of brand so you can swiftly apply them to your business.
With collective decades of experience in the design of brands, authors Reilly Newman and Scott Saunders deliver brief, deep dives on specific topics that are written so you can achieve your business goals — while avoiding cliches and shallow “insights” you stumble across when reading typical business marketing jargon. Instead, this book emphasizes the psychological facts and theories behind the strategies and tactics of brand to drive business results. Cheers!
“ Deliciously detailed and left me 'buzzed' with inspiration.”
— Cathleen
“ Packed with powerful ideas that grow businesses.”
— Anton
“ One of the most digestible books on building brands.”
— Arianna
“ Amazing book! Lots of amazing insights.”
— Zach
Distilled Guidance from Cover to CoverA unique blend of strategy, design theory, and psychology has been meticulously reduced into small doses designed to clarify various brand concepts like brand positioning, raising brand awareness, effective marketing, and increasing profitability all with the purpose to drive business results that last.
After consuming Brandy, we hope that you’ll experience increased awareness of your business, your brand, and your audience... and respond accordingly. Enjoy responsively.
HARDCOVER | SOFTCOVER | KINDLE | iBOOKS
Brandy is built to be read in small pours: one idea, one sharper frame, one useful change in how you see the business.
Use each sip to notice where your brand is asking buyers to work too hard: unclear value, weak memory, mismatched perception, or a story that no longer fits.
Translate the ideas into sharper positioning, better creative briefs, more useful language, and marketing that amplifies clarity instead of noise.
Turn brand from a vague preference debate into a practical conversation about behavior, trust, pricing power, memory, and market belief.
The best next step is not reading more. It is noticing where your brand is making buyers hesitate, misunderstand, compare by price, or forget why you matter.
Use the Brandy lens to look for weak positioning, vague value, inconsistent cues, and places where buyers have to assemble the meaning themselves.
Give your team better questions for evaluating language, visuals, experience, and behavior before preference debates take over the room.
Follow the companion podcast when a chapter opens up a bigger topic: pricing power, brand memory, rebranding, or buyer psychology.
If the book reveals a deeper perception problem, Motif can help translate the insight into positioning, identity, and a brand system built to move the business.
Short answers for readers, teams, search engines, and answer engines trying to understand what Brandy is and who it is for.
Brandy is for founders, business owners, marketers, designers, and teams who want to understand how brand strategy, design, psychology, and market perception shape business growth.
It is primarily a strategy and perspective book. The chapters are concise, but they help readers make better decisions about positioning, messaging, design, buyer trust, differentiation, and perceived value.
Yes. The book works well as a shared vocabulary for teams because each insight can open a focused conversation about how the company is understood, remembered, and chosen.
The book distills the same strategic thinking Motif Brands uses when helping companies clarify, transform, and express their brands. Readers who find a deeper brand problem can continue into Motif's services.
Authors Reilly Newman and Scott Saunders comprise MOTIF BRANDS, a California-based creative studio focused on designing and developing award-winning brands for their clients. This top-shelf book was written, curated, and refined over a period of three years and represents their decades of accumulated experience — distilled into the rich and flavorful 5-star book that Brandy is today. It’s not all theory, but insights derived from real-world applications by working with dozens of businesses on their brand and marketing. It was conceived to make an impact on business owners and marketers alike and Brandy was crafted to be sipped, savored, and shared.
An obsession with human behavior ushered Reilly into the world of design and brand over 12 years ago and drives him to explore why people make buying decisions and how brands sell and market themselves. He has shared his expertise through college lectures on the psychology of marketing and design, and he regularly writes about business and brand.
A fine artist and formally trained in applied art and graphic design, Scott has applied his diverse styles and skills to build an award-winning career of over 30 years as a graphic designer, illustrator and author. His focus now is in brand design and development and he remains fueled by a passion for storytelling in all formats... and perhaps a lot of coffee.