It may be neglected or even decent, but the way the public views your business (your brand) is an inevitable aspect of simply having a business. A brand is a given, a great brand is deliberate. To help you take your brand from good to great, Brandy is a collection of 101 concise insights that focus on the strategy and design of brand so you can swiftly apply them to your business.
With collective decades of experience in the design of brands, authors Reilly Newman and Scott Saunders deliver brief, deep dives on specific topics that are written so you can achieve your business goals — while avoiding cliches and shallow “insights” you stumble across when reading typical business marketing jargon. Instead, this book emphasizes the psychological facts and theories behind the strategies and tactics of brand to drive business results. Cheers!
“ Deliciously detailed and left me 'buzzed' with inspiration.”
— Cathleen
“ Packed with powerful ideas that grow businesses.”
— Anton
“ One of the most digestible books on building brands.”
— Arianna
“ Amazing book! Lots of amazing insights.”
— Zach
Distilled Guidance from Cover to CoverA unique blend of strategy, design theory, and psychology has been meticulously reduced into small doses designed to clarify various brand concepts like brand positioning, raising brand awareness, effective marketing, and increasing profitability all with the purpose to drive business results that last.
After consuming Brandy, we hope that you’ll experience increased awareness of your business, your brand, and your audience... and respond accordingly. Enjoy responsively.
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Authors Reilly Newman and Scott Saunders comprise MOTIF BRANDS, a California-based creative studio focused on designing and developing award-winning brands for their clients. This top-shelf book was written, curated, and refined over a period of three years and represents their decades of accumulated experience — distilled into the rich and flavorful 5-star book that Brandy is today. It’s not all theory, but insights derived from real-world applications by working with dozens of businesses on their brand and marketing. It was conceived to make an impact on business owners and marketers alike and Brandy was crafted to be sipped, savored, and shared.
An obsession with human behavior ushered Reilly into the world of design and brand over 12 years ago and drives him to explore why people make buying decisions and how brands sell and market themselves. He has shared his expertise through college lectures on the psychology of marketing and design, and he regularly writes about business and brand.
A fine artist and formally trained in applied art and graphic design, Scott has applied his diverse styles and skills to build an award-winning career of over 30 years as a graphic designer, illustrator and author. His focus now is in brand design and development and he remains fueled by a passion for storytelling in all formats... and perhaps a lot of coffee.